Production Processes (ADM304) Notes

New module started today - Production Processes
Module Value: 2 Module:
Year: 2006-2007
Term: 1 & 2
Tutors: Stuart Neil
Date Issued: 22/11/06

Brief
Part One

Week One: Project Management, Analysis

Following the initial briefing you will be expected to undertake research on the local multimedia production companies. You will need to have a clear understanding of the work that these organisations produce, starting with the company website. You must analyse the CONTEXT as well as the CONTENT of the work. Who is it for? What’s the visual tone of voice?

Then analyse the functional and aesthetic aspects of the design: some things may look great but be difficult to use, others may look dull but be easy to use. Consider whether the visual appearance is appropriate for the intended audience - you may not like the way it looks but it may be exactly right for its particular readership.

A useful directory of new media companies can be found here http://www.sgrin.co.uk/MadeInWales.html

Later on in the brief we take on live/competition briefs
Part Three:
Weeks Four – Eight: Putting ‘production processes’ into practice
Your will be given a number of live briefs and competition briefs. You are required to select ONE and produce an original, creative outcome according to the stated deliverables..

D&AD http://www.dandad.org/studentawards07/briefs/
YCN http://www.ycnonline.com/0607_all.php