Yesterdays notes on collecting primary data

Collecting Primary Data Types

• Quantitative
• Qualitative
• Observations
• Interviews
• Questionnaires

Observation - The role of the researcher!
Hawthorne affect - might play up for the camera
Which role do I adopt?
Field observation!
Data collection!
Group interviews!
When to use interviews!

• Initial insight
• Follow-up
• Criticalness

Practical Considerations!

• Time available
• Access to responants
• Expertise
• Equipment
• Setting

Questionnaires! Advantages and disadvantages
Question Design!
The DECIDE framework.