CCS Notes

notes for ccs taken by Kirsty

Chatted about what info we’d found out about peer-to –peer

Napster or a link – unstructured – p2p
Tapestry – structured p2p

Discreet (closed to outside world) networks for specialised areas
Another social network

History of internet – internet is simply inter networks –

How computer networks mirrored social net

6% of separation we’re all only 6 connections away from each other

Trace through address books 6 times to get to who you want

Hub
http://www.flickr.com/blog.gne?photo=258439096

Small world theory

The hub would be the most likely to know others in different groups

GOOGLE – searches Documents are most trustworthy if there are lots of links to them

Dark net (underground)

Nutella napster – issues behind them p2p – legal issues

List of companies of people are not happy with p2p
E.g. Sony, MGM

Copydex – underground movement – giving music away free
Embrace – play to enjoy music not to make money – hold secret gigs
Don’t believe in the copyright for music – just on name

Pre internet copyright movement

Music Industry

Producers (view) - people listening , merchandising, press & promotions,
How to get known
PureVolume – can lead to record deals
My space –

Distributors – charge – approx 50% of profits

Strategy of promotion
Merchandising
Maintaining brand of the band
Most of the revenue is through merchandising and live events
Self Distribution
Internet promotion
Pod casts
I Tunes 99p download
New bands have pop up of samples
Frattellis
Mass protest against record companies (people power)
Donate money to the band
Using the networks to promote
E.g. DJ’s / bands if you listen \ download a set and you like them you’ll be likely to pay to go and see there next gig/ dj set


Technical p2p
Social p2p
Cultural impact
Marketing – Significant word of mouth


In a peer 2peer networks if you can find the hub you can contact them for their contacts

If you want something rare important it is hard to get into the closed social networks
Spys undercove